Day 92: A Different Kind of Scrabble

How many brands can you identify? How many are you already familiar with? Do you even see the letters, or do you just see the brand logo? Is a rounded baby blue “t” is always twitter and a lightning bolt “p” always Harry Potter? Are we more familiar with these symbols than actual letters? How difficult will it be to actually use these letters in a game of scrabble -will the brands have an affect on your choice of words?

If you’re asking yourself these questions, then my project is a success. The entertainment part of this game is second to the questions it brings up about branding and symbols.

Below is my midterm art project I did for my WARP class; a scrabble game I designed and created.

New Balance, Twitter, Coke, Harry Potter, Ebay, blank, H&M



other shots:

In progress work

full game on display during critique

Can you tell what logos these are? The "U" is a tricky one.


8 thoughts on “Day 92: A Different Kind of Scrabble

  1. Very excellent project. Also fun to think about the logos. The one you identified as H&M looks like a Northwest logo for H Mart an Asian food market. I wonder if they are affiliated?

    You deserve an A+ on this project.

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