How many brands can you identify? How many are you already familiar with? Do you even see the letters, or do you just see the brand logo? Is a rounded baby blue “t” is always twitter and a lightning bolt “p” always Harry Potter? Are we more familiar with these symbols than actual letters? How difficult will it be to actually use these letters in a game of scrabble -will the brands have an affect on your choice of words?
If you’re asking yourself these questions, then my project is a success. The entertainment part of this game is second to the questions it brings up about branding and symbols.
Below is my midterm art project I did for my WARP class; a scrabble game I designed and created.